Kineticnewsth I Thailand

ISSUE 49 : Out-Of-Home Ad Forecast Sees Sharp Gain In 2020

Global out-of-home media is expected to see an 8.5% ad revenue growth in 2020

Global out-of-home media is expected to see an 8.5% ad revenue growth in 2020 -- which would be the fastest increase in 13 years, according to PQ Media.This year, PQ Media projects global out-of-home ad revenue will grow at a lower level -- up 5.4% to $59.02 billion, due to the absence of major sporting events and political campaigns, as well as slowing worldwide economic growth in the year's second half.The company says last year’s estimated 7.5% global OOH growth rate to $55.99 billion “was the fastest growth rate in 11 years.”PQ Media says growth will ramp up in 2020 and the years following …