Kineticnewsth I Thailand

ISSUE 49 : This Concerns You 2019

L’Oréal launches Libre for Laurent

On Thursday 26th September, Kinetic partnered with L’Oréal, Wavemaker, and Pixel Artworks to launch Yves Saint Laurent’s brand-new fragrance – ‘Libre’, at Granary Square, Kings Cross, London.Passers-by were able to indulge in a 360-degree sensory experience featuring aural and visual elements, encapsulating the product’s mantra, that boundaries are made to be broken, and anything is possible.In a beauty-sector first, the campaign featured a combination of projection mapping on the building’s façade (provided by Pixel Artworks), and LED-controlled water fountain displays, overlaid with alluring audio as …