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ISSUE 50 : Nov 19 News Lancôme lights up with landmark this Christmas

Lancôme lights up with landmark this Christmas

Kinetic have worked with Wavemaker and L’Oréal’s Lancôme to erect a 36-foot Eiffel Tower at St Pancras International station with a pop-up shop at its base.From 12 November to 4 January, the tower will be decorated with more than 1,500 bottles of the brand’s La Vie Est Belle fragrance. The bottles will be donated to cancer-support charity Look Good Feel Better afterwards.The tower will play a light show comprising a combination of 1,000 internal and 320 external flashing LED lights, taking place around 600 times over the festive season.The pop-up will be open until 24 December and visitors will receive a variety of services, including bespoke illustrations on products and …

KLEENEX ARTROMA

Kleenex facial tissue first launched Kleenex Scented, tissue with an aroma …