OOH installation dramatises sneeze threat

Ad Nut sees a lot of OOH advertising, but rarely finds it worthy of mention. Here’s a happy exception:

An installation in Singapore’s Orchard MRT that visualises spreading germs from a sneeze as a wave of red.  Simple.  Impossible to ignore.  Elegantly simple message. The ad, by J Walter Thompson Singapore, is for Bayer’s Redoxon, a vitamin C supplement.  As good as this is, advertiser recommends covering your mouth when you sneeze and wearing a mask. 

If you’re very concerned about getting a cold, because the ability of vitamin C to ward off or reduce the severity of colds is pretty overblown.

Client: Bayer
Media: SMRT
Client Commercial Lead Ch: Jerlyn Lim
Senior Brand Manager: Sit Meifang
Media General Manager: Jeslyn Tan
Media Manager: Serena Zhang

Agency: J. Walter Thompson Singapore
Chief Creative Partner: Farrokh Madon
Creative Director (Art): Minzie Liyu
Creative Director (Copy): Aarti Nichlani
Copywriters: Farrokh Madon, Aarti Nichlani
Art Director: Minzie Liyu, Hasheer Aslam
Director/ Photographer: Geoff Ang
General Manager: Gaurav Lalwani

Source : Campaign Asia