Kleenex facial tissue first launched Kleenex Scented, tissue with an aroma by decorating the tunnel connect Siam Center and Siam Discover with the aroma atmosphere from Kleenex Facial Tissue, “Kleenex ARTROMA”. This the event the to create experience the atmosphere that consumers were able to experience the aroma from Kleenex Scented.
Shoppers pass by were able to experience the aroma and get free sampling by taking photo in the “Kleenex ARTOMA” area and post on their social media with hash tagged #KleenexArtroma #KleenexScented #KleenexThailand.
Media Channel :
Kleenex ARTROMA Ambient Media at the tunnel connect Siam Center and Siam Discover
Media Support : LED Screen at BTS On Station, TV in Lift at office building (POV), LED Screen at MBK and Empire Tower to support “Kleenex Shoot & Share”
Results : Total participants via social media during Feb was about 2000 participants posted on Instagram and Facebook