Giant Toilet Tissue Roll

Background :  Cellox Purify toilet tissue from Berli Jucker Public Company Limited (BJC) recently relaunched the brand to gain awareness among their consumer via OOH media.

Idea :  Kinetic proposed pole wrapped at the intersection which has the round shape to represent the shape of the toilet tissue roll. The location is at
Rama III junction  (Satorn/Naratiwas) near Central Rama III and office building residential area and commuters have long dwell time to at the junction to receive product’s information.