Recently Muang Thai Life Assurance (MTL) has brightened brand with new logo launching. There were three corporate TV commercials to reach different target groups. As most of consumers are connected with online and spend time outdoor, so OOH media was one of communication channel that help MTL build awareness. OOH objective was to build awareness among Thai people nationwide. Therefore MTL utilized OOH media both in Bangkok and upcountry via static OOH and digital OOH media.
May 7, 2019Case Study