IBM has teamed up with Wimbledon to ensure commuters aren’t missing a thing as the action takes place. Using live on-site copywriters, the creative is updated according to what happens on court, bringing up-to-the minute, contextually relevant content to commuters across London.
Live across rail, underground & airports now, the creative can be tailored to the specific trains which are arriving at the various stations, or country where the baggage has come from.
Striking mural on Holloway road for Adidas and Arsenal. Bold and perfectly positioned.