Wuttisak Cosmetics recently shifted its focus to total “Beauty Living” with the launches of first pop-up concept store “Wuttisak Beauty Station” and “Magic Collection” with K-pop star Cha Eun-woo as a brand presenter at BTS Rajadamri station on August 8, 2019. This first pop-up beauty concept store cover concourse level in BTS Ratchadamri sky train station that offers unique beauty experiences.
“Today’s stores can’t just be a place that distributes products. They need to be about connectivity, human interaction as well as creating an entire experience that is authentic, memorable and of high quality,” said Gwyn Sundhagul, Chief Executive Officer of WCI Holding PLC.
It is a new business model which has never before been implemented by any beauty solution provider in Thailand. E very part of the concept store was thoughtfully designed so that visitors and customers can experience, experiment and indulge in beauty products and services in a completely new and unique way,” said Gwyn.
The space inside the concept store is divided into several stores and exhibitions to appeal to consumers who are looking for a modern, creative and unique experience that is different from beauty shops or clinics in general.
The interactive compartments are surrounded by retail space and services, such as a ‘Beauty Café’ that serves healthy functional foods, snacks and beverages, an eyelash salon, a nail spa and a facial treatment parlor. An exclusive photo exhibition is held inside Wuttisak Beauty Station for fans of Cha Eun-woo to visit and see his exclusive photos that have never been published before.
In addition, Wuttisak will enhance the omnichannel customer experience through the LINE official account of Wuttisak Cosmetics which offers a seamless range of services including a membership system, an online order placement mechanism and a reservation platform for services at Wuttisak Beauty Station.
Apart from the Beauty Station at BTS Rajadamri, Wuttisak Cosmetics also promote their “Magic Collection” campaign to reach their prospect customers via several OOH media on BTS station such as BTS Platform Truss and BTS LED Screen, on the main street in Bangkok via Street View LED, Digital Billboard at Parc Paragon and the Series Pole billboard on expressway.